Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform disclosed that it presently contains more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This shift aligns with a rise in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding channels on a competing service primarily display content made by AI. A significant portion of this content is classified as low-quality AI content, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, including digital art to educational videos, and we want to provide users the power to increase or decrease of that, based on their own choices,” said a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its app tagged as artificially created. Overall, over 100 mn pieces of content are added to the app each day, making clips made by AI a limited percentage of its total content library.
User Control Features
Users will be in a position to decrease or raise the volume of AI-generated videos they see by using the topic control setting in the app and selecting the AI content topic. Further subjects that currently be adjusted under the setting include politics, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the app will from now on apply an “AI-made” tag to content produced via its own AI tools, or detected by an cross-platform project for identifying content made by AI. This action is designed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m awareness program for professionals and institutions to create informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its content review process, during discussion over intentions to make redundant numerous content moderators in the UK. TikTok is planning to reduce hundreds of positions in its user protection team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A company official clarified that people-led review would remain essential, but automated tools can safeguard staff by removing the most harmful content prior to it has to be seen by humans. The platform reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”